Strategic Management

Lecturer: Filzmoser, Michael

Syllabus outline:

• Strategic managment

• The strategic management process (analysis, formulation, implementation, control)

• Internal and external strategic analysis

• Sources of competitive advantage (market-based, firm-based, and value creation view)

• Strategy and organization

• Strategy and innovation

Objectives and competences:

In this course, students develop a deep understanding of the topics described in the syllabus. In addition, students are enabled to use this newly gained knowledge in practice. More detailed information can be found in the sections “syllabus outline” and “intended learning outcomes”.

Intended learning outcomes:

After successful completion of the course, students are able to …

• … describe central tasks and concepts of strategic management

• … apply strategic management tools to solve problems and assignments