Marketing Basics

Lecturer: Tibor Grasser

Syllabus outline:

The content of this lecture covers the 6 chapters of a marketing plan:
• Analysis
• Objective
• Strategies
• Marketing tools
• Implementations
• Controlling

Objectives and competences:

This course aims at introducing the basics of marketing with its chapters analysis, objective, strategies, marketing tools, implementations, controlling. The marketing mix is analyzed and discussed with examples. Key elements for the marketing mix are product creation and practice of marketing concepts for products like IT, engineering, electrical engineering, chemistry, physics, communications, architecture, machinery, etc. The very important aspects of multimedia and “internet marketing” (Marketing 4.0) is dealt with within a special chapter.

Intended learning outcomes:

Knowledge and understanding:
After completing this course, the students have a basic understanding of the basics of marketing. Further, they are capable of marking products from domains like IT, engineering, electrical engineering, chemistry, physics, communications, architecture, machinery, etc.